🚀 Executive Overview

India's Mutual Fund AUM has crossed ₹81 lakh crore, powered by a rapidly expanding base of nearly 6 crore unique mutual fund investors. This represents India's largest untapped lending pool. The market for Loan Against Mutual Funds (LAMF) is reaching a structural breakthrough, maintaining a consistent 30% YoY growth.

A few years ago, the industry saw fewer than 100 loan originations a day. Today, we have surpassed 500 loans a day, on a clear path to exceed 1,000 daily loans by the end of the next financial year.

Finsire’s New-to-Bank (NTB) Loan Against Mutual Funds (LAMF) infrastructure enables distributors to capitalize on this momentum and unlock this liquidity. Instead of clients redeeming their investments during a cash crunch, they can borrow against their portfolio—keeping their compounding intact and your AUM secure.

🛠️ Distributor Product Suite & Features

Everything you need to go live fast, engineered specifically for your distribution channels and operational models.

🎯 Who is this for?

Built to fit your exact operational model and technical bandwidth.

📊 Choosing Your Integration Strategy

Launch in days, not months. Whether you have a full technical team or zero engineering bandwidth, our infrastructure is designed to get you live in just 21 days:
Week 1: Commercial Agreement & UAT Environment Setup
Week 2: Production API Access & Integration Build
Week 3: End-to-End Testing & Go-Live

To ensure the best fit for your operational model, choose between our two core redirection integration paths:

🔐 Authentication

Finsire APIs utilize Basic Authentication via Base64 encoded credentials in the Authorization header. This single authentication method applies to both Direct (V1) and Referral (MFD/V2) integrations.

Authorization: Basic <Base64(client_id:client_secret)>

1. Credentials:
   Client ID: "YOUR_CLIENT_ID"
   Client Secret: "YOUR_CLIENT_SECRET"

2. Combined String:
   "YOUR_CLIENT_ID:YOUR_CLIENT_SECRET"

3. Base64 Encoded Result:
   "WU9VUl9DTElFTlRfSUQ6WU9VUl9DTElFTlRfU0VDUkVU"

4. Final Header:
   Authorization: Basic WU9VUl9DTElFTlRfSUQ6WU9VUl9DTElFTlRfU0VDUkVU

🟦 User Creation V1 (Direct)

The User Creation API helps you set up new customer profiles in your system directly under a DSA/Lender. By gathering their essential information, you register users and generate a secure journey link.

{
  "user": {
    "phone": "9876543210",
    "pan": "ABCDE1234F",
    "latitude": "12.9716",
    "longitude": "77.5946",
    "name": "John Doe",
    "email": "john.doe@example.com",
    "dob": "1990-01-01"
  }
}

{
  "status": true,
  "finsire_id": "44f4bc0dc887714440a6001731a454b4c4",
  "link": "https://dsa.dpiwealth.com/api/link/XXXX"
}

{
  "status": true,
  "message": "Phone number already exists",
  "finsire_id": "47a712f2cb4f774a7c9b6c8934b6d365fb",
  "link": "https://dsa.dpiwealth.com/api/link/XXXX"
}

🟩 Partner Onboarding

Used to onboard Referral Partners. This implies a "Multi-Tier Network Model" of distribution—a distributor that manages other distributors. It’s designed for large platforms that have hundreds of sub-MFDs or referral partners onboarded. This is a mandatory prerequisite for V2 onboarding. Successful creation generates a partner_code.

{
  "mfd": {
    "mfd_code": "FIN-6c52-MFD90876",
    "partner_email": "partner@example.com",
    "mapping_id": "MAP001",
    "arn_no": "ARN12345",
    "company_name": "ABC Financials",
    "gst_no": "29ABCDE1234F1Z5",
    "pan_no": "ABCDE1234F",
    "pan_type": "INDIVIDUAL",
    "partner_name": "John Doe",
    "partner_mobile_number": "9876543210",
    "partner_alternate_mobile_number": "9876500000",
    "address_line1": "Level 1, Tech Park",
    "address_line2": "MG Road",
    "address_line3": "Sector 4",
    "city": "Bangalore",
    "state": "Karnataka",
    "country": "India",
    "pincode": "560001",
    "bank_account_number": "1234567890",
    "bank_ifsc_code": "ICIC0000002"
  }
}

{
  "status": true,
  "message": "MFD onboarded successfully",
  "partner_code": "FNSR_PARTNER_XXXXXXXX"
}

{
  "status": false,
  "errors": "Partner email already exists for this account"
}

🟨 User Creation V2 (Referral)

Onboard customers mapped to a specific referral partner, with rich data enrichment capabilities that allow passing a partner_code, pre-filling mutual fund portfolio details, and injecting bank details-significantly reducing user friction and improving onboarding efficiency.

{
  "user": {
    "phone": "9876543210",
    "pan": "ABCDE1234F",
    "latitude": "12.9716",
    "longitude": "77.5946",
    "partner_code": "FNSR_PARTNER_82JS92K",
    "name": "Jane Smith",
    "email": "jane@example.com",
    "address": "Bangalore",
    "dob": "1992-05-15",
    "aadhar": "[Aadhaar Redacted]",
    "mf_details": [
      {
        "repository": "CAMS",
        "isinno": "INF209K01YY2",
        "scheme_name": "SBI Bluechip Fund",
        "lein_eligible_units": "150.500",
        "mode_of_holding": "SI",
        "folio": "1234567890",
        "tax_status": "01",
        "scheme_type": "Equity",
        "scheme_code": "D010",
        "amc_code": "S",
        "amc_name": "SBI Mutual Fund",
        "nav": "85.25"
      },
      {
        "repository": "KFIN",
        "isinno": "INF846K01DP8",
        "scheme_name": "HDFC Top 100",
        "lein_eligible_units": "120.750",
        "mode_of_holding": "Individual",
        "folio": "9876543210",
        "tax_status": "1",
        "scheme_type": "Equity",
        "scheme_code": "HDF123",
        "amc_code": "H",
        "amc_name": "HDFC Mutual Fund",
        "nav": "95.40"
      }
    ],
    "bank_details": [
      {
        "bank_name": "State Bank of India",
        "account_number": "1234567890123",
        "ifsc": "SBIN0001234",
        "account_type": "SAVINGS"
      }
    ]
  }
}

{
  "status": true,
  "finsire_id": "904390sdfbk0403ndf00093490u0",
  "link": "https://DOMAIN/api/link/ID?token=JWE"
}

{
  "status": false,
  "error": "mf_details[0]: isinno is required"
}

📖 Business & API Glossary

Zero-assumption definitions for key financial and technical terms used in the Finsire LAMF ecosystem.

🔄 Detailed Journey Status Guide

Track your customer's exact position in the loan lifecycle via webhooks or the distributor portal. Below is the end-to-end milestone mapping.